Womanhours investigates womenâ€™s body-correcting practices â€“ Brazilian waxing and fake tanning â€“ asking how these practices have contributed to, and transformed, the social construction of womenâ€™s gender. This group of practices, popularised in recent decades, has become part of womenâ€™s everyday experience. Their normalisation â€“ or rather, the normalisation of their effects on the appearance of the body â€“ has established a strong cultural expectation toward their performance. The aim of Womanhours is to turn the power of the lens against itself so that the tasks of plucking, waxing, purging and retouching, usually hidden from view, are presented for all to see. The labour processes of such â€˜improvementsâ€™, aiming at impossible perfection, are documented so that their effects on the female body are de-fetishized. Are such â€˜improvementsâ€™ aiming for impossible perfectionism? And whatâ€™s the psychology behind our desire for a flawless selfie?
Image: Courtesy of the artist