Human X Shark

Ai Hasegawa  

Could a scent make you attracted to another species? 

It’s hard to love humans sometimes, especially when you can’t communicate or understand each other. Sharks on the other hand, have untapped potential in the realm of interspecies relationships. Experience the height of feminine power by attracting an apex predator. Following in the footsteps of the artist - Use the power of perfume to release your inner wildness and step into the sensory experience of being a female shark. Enveloped in this perfume based on shark pheromones, will you suddenly become irresistible to male sharks, opening a dialogue between human and shark that has never been experienced before?

When did you last feel wild and powerful? 


Ai Hasegawa is a Japanese based artist and designer focused on technology and human behaviour. She is interested in integrating bio art, speculative design and design fiction into her works.  

She is currently a Project Researcher at the University of Tokyo, and holds numerous awards, including an Excellence Award at Work Art Division in the 19th Japan Media Arts Festival.  

Gabrielle Capes