22 works exploring six key subthemes:
Taboo, stigma, identity, giving, health, future.

Why are we both attracted and repulsed by Blood?
During our curatorial journey, we quickly discovered that blood is polarising. While it is crucial to keeping us alive – filling seven percent of our body – blood still commonly makes us feel uncomfortable. It is this fascinating positive/negative dichotomy that is fundamental to the narrative we explored. Blood is a powerful cultural symbol of positive and negative associations, one that represents life and death, health and sickness, and attraction and repulsion.

Dr Ryan Jefferies, Creative Director, BLOOD